Welcome to Red Lab Live at Mohawk's headquarters in Calhoun, GA. RED is in everything we do; Responsive, Engaged, and Decisive. We are a full service internal agency supporting North America across 10 brands and corporate. Our team of designers, videographers, photographers, and digital practitioners are dedicated to the pursuit of creative excellence. We believe that infusing a little bit of empathy into every part of our work day will reduce friction that slows us down, enhance our creativity/innovation and increase success with our business partners, vendors, customers, consumers and teammates alike.

Holy Crop! As you peruse our work, know that it is a testament to the capability of in-house creative teams across the Fortune 500 and how successful they can be with the right culture and corporate backing. We are known for working collaboratively across the business, with agencies, and throughout marketing. It takes ideas and execution from many parties to bring about effective, engaging creative. While the business is usually the voice of "what is", Red Lab is the voice of "what if". The intersection of those two are "what's possible". We reimagine what flooring is to an interconnected world from concept to consumption.

Throughout our tech stack and consumer touchpoints, Red Lab sees itself as the steward of this interconnected community. This new context requires confidence, understanding and critical-thinking. The intent is to project feelings into an otherwise inanimate experience. When successful, we surround our audiences with brand experiences that they feel completely involved in. The key ingredient is passion. Do it with passion or not at all.